Between us, we've worked at every size newspaper there is. Mike's background is editorial, publishing and acquisitions. Debbie's is advertising, sales management and marketing. We have the skills, experience and know-how to help you make more money at your newspaper.
How we work.
We provide practical solutions that work in your market, fit your unique situation and your resources...even your quirky staff members who seem like family (or actually may be family). Plus, you pay us only as long as you find value in what we do.
More about us.
Check out our LinkedIn profiles to see where we've been and what we've done.
We don't accept the notion that newspaper revenue has topped out. We believe you can grow dollars in any community, and profitably. The sooner you get started, the faster the bottom line will improve. We'll help you.
Print ad revenue.
There are more ad dollars out there than you are getting. Untapped advertiser groups. Special sections that could be more "special" for you. Big box Nationals. Rate structures. New territories. We'll find those dollars and then help you capture them.
Think of your newspaper's website as the base: essential news and an electronic means for advertisers to reach local folks. It's a good start. We can help you extend that reach with profitable online products with a quick turnaround and no content creation.
We apply a holistic approach to help you reach and maintain the highest possible circulation. Front pages and headlines that sell. An effective, measurable stop-saver process. Pricing. Rack promotions. How and where your paper is displayed in stores.
Specialty publications, whether on newsprint, glossy magazine stock or in digital form, hit the sweet spot for everyone: advertisers, readers and your bottom line. Many don't even require locally generated copy to be a hit. Some have digital tie-ins, too.
Print ad revenue
We'll help you remain successful beyond just next month and this year.
Consultative sales is all about relationship selling and gaining knowledge of the advertiser's business. That's where we start. Then we teach your sales staff how to project revenue and take action to beat monthly goals. Your reps learn how to manage their territories and their time so they make the most productive use of each day. They become trusted media consultants for your advertisers.
Finding and evaluating good people is time-consuming and may take you away from other responsibilities tugging at you. We can help! We can handle as much of the hiring process as you want. We'll write and place ads, do phone interviews and reference checks, and then give you our evaluation of candidates. We'll even make the job offer and design the compensation plan if you wish.
Don't think of the old-fashioned, line-item budgets that were out of date before they were printed. Our financial model is a living breathing tool that will help you identify the good months and the not-so-good ones in advance so you can make decisions confidently. We adjust it as the year progresses, so you always have an up-to-date picture of where things are headed. And it fits on just one 8 1/2 by 11 page.
Recruiting & hiring